Black Friday began in the United States and is held on the last Friday in November, the day after Thanksgiving. It traditionally marks the start of the Christmas shopping season and has become one of the biggest retail events of the year.

At Reserve Wines, Black Friday 2025 will be our biggest event yet — running from 9:30am on Thursday 13th November until 11:59pm on Monday 1st December. With 15% off 6 bottles or more, plus 10% off selected gifts and glassware, it’s the perfect time to stock up your wine rack, treat yourself, or get ahead with festive gifting.

Black Friday took off in the UK around 2010, gradually growing into a key event for both high street and online retailers. Now, it’s a firm fixture in the run-up to Christmas, with shoppers looking for the best deals before December arrives.

This year, Reserve Wines will launch its Black Friday offers early - so you can enjoy great value wines and gifts throughout November, with additional flash sales announced by email and on social media.

• Black Friday Wine Deals – 15% off 6 bottles or more (mix and match across our range)
• Black Friday Gift Deals – 10% off selected pre-made gifts and glassware

There will also be three limited-time flash sales with even deeper discounts, revealed following the three weeks of the promotion.

No code needed - all discounts will be automatically applied at checkout. You’ll see your savings before you complete your purchase.

No, Black Friday offers cannot be combined with any other discounts, vouchers, or codes. Sale prices are final and cannot be adjusted once your order is placed.

The 15% wine discount applies to individual bottles, excluding subscriptions, tasting events, pre-made wine cases, gift cards, and spirits.

The 10% gift offer includes selected wine gift sets and glassware, but gift packaging items are excluded unless sold as part of a pre-made wine gift box.

Yes - our click and collect service remains available at our four open shops. Collection times are unchanged. (Please note that Bents is no longer open.)

We aim to maintain our usual 2–3 working day delivery window (excluding weekends). We ship via Parcelforce, and our free delivery threshold of £100 still applies during the sale.

All Black Friday offers are available only while stocks last. If a wine you’re interested in sells out, you can click ‘Notify Me’ on the product page to receive an alert when it’s back in stock. Please note that Black Friday prices apply only during the promotion period and cannot be extended to restocked items after the sale ends.

Our standard returns policy remains unchanged during the sale. If you need to amend or cancel your order, contact us as soon as possible and we’ll do our best to help.

Yes! Keep an eye out for three exclusive flash sales throughout December, each with extra-special offers for a limited time only. Details will be announced via email and social media, so make sure you’re following us and subscribed to our newsletter for early access.